Product Manager

At Checkatrade, we're committed to empowering trades to connect with homeowners and grow their customer base. As we continue to expand our platform and enhance our offerings, we are seeking a Product Manager to lead the development of Checkatrade’s new advertising products. This role offers a unique opportunity to drive innovation, shape the future of advertising within our ecosystem, and unlock new growth opportunities for our company.

Location: King's Cross, London. 

Where do you fit in?

• You will define and execute the product strategy for new advertising solutions, including digital display ads, sponsored listings, and other new media products.
• Conduct market research and user insights to identify opportunities, refine product-market fit, and develop compelling ad solutions that drive value for both advertisers and homeowners.
• Own the end-to-end product lifecycle, from ideation to launch, collaborating closely with engineering, design, sales, and marketing teams.
• Develop pricing models and monetisation strategies that balance revenue generation with marketplace health and user experience.
• Optimise ad performance and user engagement through continuous experimentation, A/B testing, and data-driven decision-making.
• Partner with commercial teams to help enable go-to-market execution, advertiser onboarding, and scalable adoption of new media products.

What do you need to succeed?

• Experience: In consulting, product management, start-up environment (ad tech and/or digital marketing).
• Strategic thinking & vision: The ability to define a compelling product strategy, set clear priorities, and balance short-term wins with long-term impact.
• User-centric mindset: A deep empathy for customers, with a data-driven approach to understanding user needs, challenges, and behaviours.
• Analytical & data-driven approach: Strong ability to interpret data, extract insights, and make informed decisions that drive product success based on experimentation.
• Technical acumen: Being comfortable working with engineers, designers, and data teams to scope solutions, assess feasibility, and make trade-off decisions.
• Cross-functional leadership: Experience working across teams (engineering, design, marketing, sales) to align stakeholders and promote collaboration.
• Entrepreneurial mindset: You are resourceful, adaptable, and comfortable taking risks, experimenting, and iterating in a fast-paced environment.
• Customer & market awareness: The ability to track industry trends, understand competitive landscapes, and identify opportunities for differentiation.
• Communication & storytelling: You can articulate ideas clearly and persuasively, whether in product specs, stakeholder meetings, or executive updates.
• Execution & ownership: Focused around action with the ability to take an idea from concept to launch, navigating complexity and ambiguity along the way.

We believe in the power of homes to improve lives, support livelihoods, and build communities. That’s why our mission is to be the trusted foundation of every home by connecting people with the trades and tools to make home improvements easy. 

Established in 1998, we’ve built a UK leading brand, expanded our trade base, and seen record levels of consumer demand – but this is just a start!  We are excited about the unique opportunity ahead of us to deliver unparalleled growth while strengthening our position as a UK leading marketplace for home improvements and repairs.  

Our values are who we are and what we do. As a collective we are all in and moving at pace. We have a bias for action and are always customer obsessed. We are innately ambitious and think big and bold. And we always do the right thing by our customers and our team.

So, if you want to be part of a forward-thinking, values driven business that is truly going places - then maybe this is the place for you?