CRM Campaign Manager (Consumer & Tactical)
Checkatrade – The trusted foundation of every home
We have an exciting newly created opportunity for an experienced CRM Campaign Manager. You’ll play a pivotal role in driving our future success, through the delivery and execution of cutting-edge, multi-channel CRM programs and activities across email, push, SMS, onsite personalisation and more! You’ll be the heartbeat of the team and will be relied upon for your creativity, attention to detail, data literacy, technical knowledge, and ability to move at pace. We are looking for a motivated, passionate CRM leader to join our community as we grow our team and mature into excellence! You’ll join us at an exciting time with a top leadership team on board and an ambitious 5-year plan that will see us growing tenfold. Do you have a background in driving campaign management? Are you looking for an opportunity to showcase your awesome creative side? If so, we’d love to hear from you!
Location: Kings Cross, London. Hybrid working applies. 3 days minimum in the office.
Where do you fit in?
Reporting to the Head of Consumer CRM, you’ll drive strategic development and ongoing enhancement of CRM campaigns and programs. You’ll be turning plans into reality! You’ll own a raft of activities including briefing design and copy teams to create best practice beautifully designed emails and other communications, building audiences, templates and workflows in the Braze platform and working with the wider Martech stack as it develops. You’ll also work closely with Product and Engineering teams to ensure a pipeline of data points that satisfy your CRM activities and be responsible for ensuring Data Protection compliance by adhering to robust QA and operational processes. You'll be responsible for monitoring the performance of your work, and proactively making recommendations for optimisation by driving the Test and Learn agenda.
Do you thrive in a fast paced environment? Are you passionate about brand reputation like we are? If so, this is the role for you!
What’s in it for you?
- An exciting opportunity to join a household digital brand that is investing heavily in its future and technology.
- A fast-moving scale-up business, with committed investors, ambitious plans and a clear roadmap on how we get there. We are at the point of a reset with big things to come. You’ll help us get there!
- Excellent salary, bonus scheme along with private medical, plus much more.
We are an equal opportunities employer that is committed to diversity and inclusion in the workplace.
What do you need to succeed?
- Demonstrable experience working in CRM execution with a multi-channel lens across email, SMS, push etc.
- Hands on campaign building experience within multi-channel marketing hubs. Braze experience would be great!
- Experience with delivering tactical campaign activity working from a calendar or plan.
- Experience with lifecycle trigger automations and customer data segmentation.
- Experience in delivering campaign testing and optimisation plans.
- Proven experience in managing end-to-end campaign development and execution within a fast-paced environment.
- Experience working with creative teams to deliver best-in-class CRM output.
- We would really love to see that you have a passion for copywriting.
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