Marketing Analytics Manager

Marketing Analytics Manager

Checkatrade – Where reputation matters

We have an exciting opportunity for a Marketing Analytics Manager to own our B2B marketing database. You'll join an impressive data and insights function with a team of experienced BI Analysts around you. Owning our marketing analytics, you will guide the strategic segmentation of data in Salesforce to support targeted marketing communications to optimise conversion to membership.  If you have a data management or data analyst background with a marketing twist, we’d love to hear from you! Sound good? Get in touch!

Location: Portsmouth, Hampshire or Kings Cross, London – hybrid working applies with 2 days office based and rest from home.  

Where do you fit in?

This is a fantastic newly created opportunity for a data driven marketing professional with a technical focus. Reporting to the Director of BI and Data Analytics, you’ll form strong cross-functional working relationships to  to collaboratively deliver your strategy and campaigns. This includes working together with Sales Management, System Developers, BI Teams and the Transformation Director. You’ll ensure Checkatrade data is purchased, secured, stored and promoted to, within all regulatory boundaries and own the Data Retention policy. Alongside segmentation you’ll manage the quality of our prospect data, continually assessing marketing permissions, data quality and completeness. As a true data expert you’ll be skilled in combining your CRM data architecture knowledge with commerciality to maximise the value we can derive from our data.  

We are an equal opportunities employer that is committed to diversity and inclusion in the workplace. 

What’s in it for you?

• An exciting opportunity to join a household digital brand on a road from good to great!
• A niche role pulling on your analytical and marketing expertise that will have a direct impact on our ambitious growth plans.
• An excellent salary and benefits within an organisation encouraging you to think big and own it.

What do you need to succeed?

• Degree educated in Marketing or IT, or a similar discipline.
• Sound experience in Data Management for Marketing purposes.
• Advanced working knowledge of MS Office packages and Jira.
• Previous experienced in conversion and attribution metrics as well as experience in building and prioritising a prospect database.
• Experience in Salesforce (or other marketing automation tools such as Braze or Hubspot).

Checkatrade is the consumer choice for finding a local reputable and reliable tradesperson. For over 20 years, we've been the place where reputation matters most - and if you join us, you’ll ensure that our trade members continue to uphold these high standards.

With 47,000 trades available to help with your home improvement project, we’re here to help no matter how big or small the project you are undertaking is.

We're currently going through a period of significant investment and growth and we're looking for exceptional people to join us on our journey to help us achieve our ambitious goals. This is a really exciting time to join our team.